Volná místa na workshopu Audience Development (Bukurešť)
Vazeni,
jak se doctete v nasledujicich materialech jsou jeste volna mista pro
ucastniky workshopu "Audience Development", ktery se konna koncem
tohoto mesice v Bukuresti, prihlasit se muzete do 10.kvetna !!!
(termin byl prodlouzen). prihlasovaci formular posilam i v priloze.
Vzhledem k tomu, ze se jedna o projekt podporovany v ramci programu
Cultural Link, v pripade akceptace vasi prihlasky organizatorem, je
pravdepodobne, ze Nadace Open Society Fund Praha by hradila vase
cestovni naklady a organizator vase pobytove, tedy vse zadarmo bez
ucastnickych poplatku, coz neni tak obvykle. Rada bych vsak mela
kopii vasi prihlasky, abych vedela kolik z vas opravdu projevilo
zajem.
Workshop je urcen pro pracovniky v nezavislych i statnich divadlech,
muzeich a galeriich.
V kancelari budu opet 9.kvetna.
srdecne zdravim
marta smolikova
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Dear colleagues,
Please find the project "Audience Development" and the
Questionnaire for application.
The project is supported under the umbrella of Cultural Link.
The organizers are looking for other 5-6 cultural managers to attend
the workshop. Please distribute this information to those who may be
interested in attending the Audience Development Workshop. The
deadline for application is 10th of May, 2001.
Best regards,
Oana Mateescu
PR Manager
CONCEPT Foundation
Soros Open Network Romania
xxx next document
Toaca Cultural Foundation Bucharest
Studio address: 5, Mircea Voda Blv, Bucharest 3
Mailing address: 106 Matei Basarab Blv., bl. 73, apt. 14, Bucharest 3,
Tel/Fax: +401-322-7540, Email: tot@fx.ro
Bucharest, March 15th, 2001
Dear partner,
Toaca Cultural Foundation intends to organize a 4-days workshop on
audience development. Participants employed by independent and state
theatres, museums and arts galleries are welcome.
The workshop will take place in Bucharest, between May 31st and June
3rd 2001. The workshop regards both theoretical and practical
aspects. British, Dutch and Bulgarian and Romanian lecturers will lead
the 4 workshop days. You will have the opportunity of updating your
theoretical background on this topic, as well as meeting and
discussing similar problems of other organizations coming from CEE
countries, as well as from UE countries. The travel, accommodation and
meal costs are covered by the organizers and their financers.
In this preparation period, we would like to know if you are
interested in this workshop, to know your professional background,
availability and expectations in order to better outline the content
of the workshop.
Please fill in the forms and return them by MAY 10th, 2001 to the
following fax number: +401.322.7540 or email addresses; tot@fx.ro,
rteodore@itcnet.ro, in attention of Miss Ana Olteanu or Miss Raluca
Teodorescu. For any further details, please do not hesitate to contact
us at the telephone numbers +401.322.7540 or +4095.064.472.
Wishing you good luck in your activity and hoping to meet you in
Bucharest, I remain,
Sincerely yours,
Raluca Teodorescu
Project Manager
TOACA Cultural Foundation
I. INTEREST
II. PERSONAL DATA
1. Name:
2. Year of Birth:
3. Citizenship:
3.1. If applicable, please specify your ethnic/national minority:
4. Higher Education:
Institution:
Year of graduation:
Degree(s)/Diploma(s) obtained:
5. English Language skills: please mark from 1 (weak) to 5 (excellent)
for competence
Language Reading Speaking Writing
English
6. Membership of professional bodies:
7. Present position:
8. Years of experience:
8.1. Years of Experience within Current Institution:
9. Key qualifications related to the nature/fields of training (such
as relevant professional assignments and courses):
10. Professional experience record:
From/To:
Location:
Organization:
Position:
Activities/Job description:
From/To:
Location:
Organization:
Position:
Activities/Job description:
11. Professional Achievements (relevant professional assignments
undertaken, promotions etc.)
12. Participation in cultural management activities, focus on audience
development (please provide a brief description of 2 projects, their
impacts and your involvement in the past three years):
-
13. Personal address:
14. Tel (work):
15. Fax:
16. Tel (home):
17. Mobile phone:
18. E-mail:
III. QUESTIONNAIRE
1. Have you participated in other management courses before? Yes
No
1.1. If yes, please specify when, under which institution/program:
3. Please indicate below what you believe to be specific training
needs of the institution and/or cultural sector to which you belong
PROJECT DESCRIPTION
CULTURAL LINK PROGRAM COMPONENT - APPLICATION FORM
Cultural Link - Cooperation, Program Exchange and Network Building
GENERAL INFORMATION
1. Project name: Workshop on "Audience Development"
2. Dates: May 31st - June 3rd, 2001
3. Synopsis (one sentence): international workshop aiming at providing
theoretical background, sharing experience and raising the awareness
on this issue (audience development); establishing or activating a
network of arts organizations across the CEE countries
4. Location (full address): Toaca Studio for Contemporay Arts - 5,
Mircea Voda Blv., Bucharest 3
5. Organizer (organization and contact person): TOACA Cultural
Foundation, Raluca Teodorescu (project coordinator)
6. Hosting foundation/cultural coordinator: TOACA Cultural Foundation,
Raluca Teodorescu
CONCEPT Foundation - Soros Open Network Romania
Cultural Coordinator: Oana Mateescu omateescu@concept.osf.ro
7. Project description:
Please provide as many details as possible:
a) Project objectives and goals
Goals:
- to set up an active network (or to activate an existing one) - among
arts organizations coming from the CEE (Central and East European)
countries - to deliver training courses on Audience Development on
regular basis (for arts managers coming from Romania and other CEE
countries) Objectives: - to provide theoretical background on this
issue (audience development) - to share expertise across countries -
to establish connections with other CEE countries and set up an
e-group which would discuss management issues, events etc - to prepare
the future training course on Audience Development - which will be
delivered to Romanian managers active in the field of visual and
performing arts. - to improve the audience involvement of each
participanting organization
b) A complete description of the project
This project represents the first step of a larger programme envisaged
by Toaca Cultural Foundation and The Assosiation of Cultural Managers
(founded by the managers who participated at the Phare training
programme on cultural management) - aiming at delivering training
courses on specific issues on arts management. The target group of the
couses consists of Romanian arts managers and professionals. This
programme was presented to the Romanian Ministry of Culture and can be
set up starting with October 2001 (please see attached page). In case
the proposal will be delayed by the Ministry of Culture, Toaca
Cultural Foundation will start these training courses (at least on
audience development) on its own.
The project for which we are currently applying consists of a 4
days-worksop in Bucharest - as a preparation phase for the
above-mentioned training courses. The participants will be 25 managers
of independent and state theatres/dance organizations, festivals,
museums and arts galleries (coming from Romania, the CEE and UE
countries). The lecturers are professors, trainers and consultants on
audience development and arts management, coming from the Netherlans,
UK, Bulgaria and Romania.
The programme of the 4 days:
Wednesday, May 30st, 2001: arrival of the participants
Thursday, May 31st, 2001
- morning session (presentation of the participants, objectives of the
workshop and expectations of the participants; cofee break;
definition, concept of audience development) - lunch at Toaca Studio -
afternoon session (SWOT analysis, growth stategies, potential of
companies; coffee break; case studies) - evening: dinner at restaurant
and/or case study in Bucharest (theatre) Friday, June 1st 2001: -
morning session (arts market: segmentation, target groups, direct and
indirect competition; coffee break; products portofolio and
attractiveness analysis) - lunch at Toaca Studio - afternoon session
(maketing strategy and instruments, marketing mix: product, promotion,
pricing, place; coffee break; case studies) - evening: cocktail and
thetare performance at Toaca Studio
Saturday, June 2nd 2001:
- morning session (Image - essential factor for audience development;
coffee break; case study - Arts gallery in Bucharest) - lunch at Toaca
Studio - afternoon session (Audience: loyalty - how to enhance it? -
vs. Diversification - to what extend without loosing loyal audience;
coffee break; arts and audiece on Internet) - evening: dinner at
restaurant and/or case study in Bucharest (theatre)
Sunday, June 3rd, 2001
- morning session 2 working groups: theatre and dance organizations;
meseums and galleries (debates: problems raised by the participants;
finding sollutions: e.g. independent vs. state, seasonality,
scepticism about alternative venues etc) - brainstorming - lunch at
Toaca Studio - farewell and conclusions of the workshop - afternoon
free - departure of participants
After completing the workshop, the project coordinator will set up an
e-group (for furter electronic discussions) and after 6 months (in
December 2001) there will be a virtual meeting with the participants,
where everyone will present the latest achievements and the impact of
the workshop on their work.
The project has a multidisciplinary approach because it involves both
education, management and various forms of arts (theatre, dance,
visual arts etc). It also involves multiculturality - the participants
and lecturers come from Bulgaria, Ukraina, Slovenia, Yugoslavia, Czech
Republic, Slovakia, Croatia, Hungary, Letonia, Romania, Netherlands,
UK and Italy.
c). Background, context and reasons for the project
The project was designed starting from three important problems
noticed by TOACA Cultural Foundation.
- the poor audience of alternative venues in Romania.
- the lack of extra-curricular and post-graduate training for artists
and arts managers. In order to meet this need, Toaca Cultural
Foundation set up three years ago a 6-year partnership (1998 - 2004)
with the Moving Academy for Performing Arts (MAPA Amsterdam) and has
already delivered four workshop to young artists (projection
techniques, studio management, movement-rhythm, arts management, light
design etc - please see attached material; - the existing training
force on arts management - the coordinator of this project was
participating at the Phare programme "The cultural dimension od
Democracy" in Romania and, together with other 39 cultural managers
set up the Association of Cultural Managers in Romania, which intends
to deliver training courses on arts management topics.
d). Expected results and long term benefits of the project
Expected results:
- theoretical knowledge on audience development
- arts management experience - shared among participants; examples of
successful audience development - an active network across the CEE
countries; - a case studies data base for the future training course
on audience development;
Long term benefits: new audience development strategies, functionning
network, postgraduate training course on audience development (on
regular basis)
e). Means of following up on the project
- establishing an e-group (electronic discussions) with the
participants - follow-up-meeting on Internet (presenting results and
impact of the workshop on the daily activity) - a series of training
courses on audience development - for Romanian participants - network:
a starting point for joint projects, events, workshops
f). Expected public influence or impact of the project
The impact is, mostly, indirect (on the audience of each
participating organization and on TOACA's audience) - but also direct
(on the present and future participants at the training course on
audience development - they have the opportunity to design better
stategies for reching and developing the audience, more appropriate
cultural products for various target groups).
The public influence of the whole training programme is larger,
because it involves much more participants, as well as the Romanian
Ministry if Culture.
g). Expected participants (including those from host country and
countries not included in the Cultural Link Program component, such as
Western Europe or the Middle East)
- 9 managers (or similar position) of theatre/dance organisations and
festivals coming from CEE and EU countries - 2 museums managers, 4
gallery managers coming from CEE and EU countries - 10 Romanian
participants - managers of theatre, dance, visual arts organisations -
coming from Romania - 4 lecturers (Netherlands, UK, Bulgaria, Romania)
h). Target audience
- 9 managers (or similar position) of theatre, dance organisations and
festivals coming from CEE and EU countries - 2 museums managers, 4
gallery managers coming from CEE and EU countries - 10 Romanian
participants - managers of theatre, dance, visual arts organisations
Each participant applies the knowledge on its own audience;
i) Venue
The venue is TOACA Studio for Contemporary Arts, a very appropriate
building for workshops (see attached material) and very appropriate as
a case study (as a studio for contemporary arts).
j) Any location details that may be significant.
a historical building (dating from 1831) located in the downtown of
Bucharest; 600 sq. meters ground floor, (a theatre studio, 1
exhibition/concert hall, 2 workshop rooms, toilets etc.) 250 sq.
meters basement.
8.Participation:
Foundations invited to participate:
a) Have the participants been chosen in advance? If so, by whom?
Yes, 8 foreign participants and 3 foreign lecturers have been chosen
in advance by the artistic director of Toaca Cultural Foundation and
by the project coordinator. As far as the Romanian participants are
concerned, they will be selected on democratic basis with the only
restriction: priority to independent organizations.
b) Please describe the selection process and enclose participants'
complete contact information.
According to the criteria established by the project coordinator (also
one of the trainers), the structure of the participants is the
following: . 8 managers (or similar position) of independent theatre
and dance organizations and festivals coming from the Eastern and
Central European Countries;
- Bulgaria - Petar Todorov, director of Aquarius Era / Thetare in
Suitcase Festival, Bourgas (petardesi@mbox.infotel.bg) - Croatia :
Dean Zahtilla (lae@pu.tel.hr) - Czech Republic: Pavel Storek -
director of Four Days Festival, Prague (ctyridni@login.cz) - Slovakia:
Miroslava Kovarova - CDA Bratislava (ast@contdance.sk) - Hungary -
Gyorgy Szabo, TRAFO (kata@trafo.c3.hu) - Latvia: Baiba Tjarve - The
New Theatre Institute of Latvia (aija@sfl-paic.lv) - Yugoslavia: Boris
Caksiran -ERGstatus Dance Project and Company Beograd,
(caksiran@yahoo. com) - Slovenia: Marko Hren - Metelkova Ljubljana
(marko.hren@guest.arnes.si)
- reserves: Tomas Zizka - Mamapapa Prague, Czech Republic
(mamapapa@terminal.cz), Labin Art Express Croatia (lae@alf.tel.hr) ,
Poland: Bibianna Chimiak (bibi@tjs.webnet.pl), Ukraine: Serhiy
Proskurnia - International Theatre Festival Laboratory
(fest@berezillia.com.ua), Katarina Zivanovic CINEMA REX Beograd,
Yugoslavia (shile@infosky.net)
. 1 theatre director (or similar position) coming from a EU country:
Gideon Feldman - Inter Cahange Studios, London - UK
(greae@dircon.co.uk); reserve: Stefano Casi - Teatri di Vita, Italy
(info@teatridivita.it) . 2 museum directors (or similar position)
coming from Eastern and Central European Countries . 3 arts gallery
managers (or similar position) coming from Eastern and Central
European Countries: Bulgaria . 1 arts gallery manager (or similar
position) coming from an EU country: Neon Gallery, Bologna, Italy . 6
theatre managers (or similar position) coming from Romania (Bucharest
and other cities) . 4 museum and/or gallery managers (or similar
position) coming from Romania(Bucharest and other cities)
The foreign participants have been selected among the connections and
partnerships of Toaca Cultural Foundation. They have been only
informed about this project. We would like to use the Arts and Culture
Network in order to find the rest of foreign participants - dealing
with visual arts (3). The Romanian participants will be selected on
democratic basis (all the theatres, festivals, museums and galleries
will be informed about the workshop). The only restriction is the
priority given in the first wave to independent organizations. The
organizations which will not be selected for this phase will have the
opportunity to participate in the training courses organized in the
fall season by the Association of Cultural Managers in Romania (please
see attached sheet).
Lecturers:
- Gerald Lidstone - prof. Goldsmith's College, Univ. of London
(g.lidstone@gold.ac.uk)
- Gerri Morris, director of Morris Hargreaves McIntyre, Manchester -
constulting company on audience development
(gerri.morris@lateralthinkers.com) - Lidia Varbanova - prof. Dr.,
Program Director Arts and Culture Network Budapest, Hungary
(varbanova@osi.hu) - reserve: Eva van der Molen - prof. University of
Amsterdam, Netherlands (evd.molen@inter.nl.net) - Raluca Teodorescu,
trainer on cultural management, Toaca Cultural Foundation, Bucharest,
Romania (rteodore@itcnet.ro)
The lecturers have been selected by the project coordinator, who
participated at the Phare programme on cultural management (including
study tour in Italy, France, UK and Greece)
-----------------------------------------
Marta Smolikova
Vedouci programu pro umeni a kulturu
Nadace Open Society Fund Praha
Seifertova 47, 130 00 Praha 3
tel:00420/2/627 94 45, fax: 627 94 44
e-mail: marta.smolikova@osf.cz
